Meet our founder + creative director.

Laurel McConville

When I launched my first company Nectar & Green I didn’t know what I didn’t know. I had a passion for food and wellness, a love for good design and an openness to becoming a learner again. To start I focused on building a community of like-minded entrepreneurs around me. I poured myself into books and podcasts and took part in a yearlong fellowship for entrepreneurs at Babson College.

It wasn’t until I hired a strategist that I was finally able to pull myself up out of the day to day and focus on what actually mattered. That’s where the magic happened. I stopped wondering what I was supposed to be doing and started leaning into the kind of growth that felt right to me. Nettle in many ways is a love letter to Nectar & Green and our community of thoughtful entrepreneurs. Our mission is to take all that we’ve learned and make the path clearer and more magical for you as a founder.

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CURATION + STORYTELLING

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HOSPITALITY + OPERATIONS

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SOCIAL MEDIA + CREATIVE CONTENT

Since the early days, Laurel has been offering us her calm, steady guidance. She talks with us thoughtfully, listens, and then leads us where we need to go. I could go on & on about how organized she is and how amazing it must be to live in her mind, but it is the balance of organization and design strikes me.

Anne of Urban Pharm
Laurel has a way of balancing big picture ideas and company values with tiny details. She is a genius with numbers and spreadsheets, but more importantly, is able to translate those numbers into actionable measures and sustainable practices to move a business forward.

Jocelyn of Mayflour
Laurel’s expertise has been indispensable when starting my business. Laurel graciously guides and pushes me to continue to build my business and to challenge myself. Never straying from my mission and the heart of my business, she finds ways to incorporate the soul into the work she does.

Hannah of Wildy Rooted
Laurel's ability to attend to the micro, macro, and purpose-driven aspects of start up businesses is extraordinary. Her analysis and communication is incisive, potent, and sets the stage for intentional and generative action. In addition to her substantial expertise, she is also a lovely human being and a joy to work with.

Jill of Urban Pharm
Laurel's influence extends to imparting crucial knowledge on sales strategy, the art of building partnerships, and the importance of staying organized. I believe that anyone fortunate enough to be mentored by her in the future will undoubtedly benefit greatly from her wisdom.

Ellen of Nectar & Green
Laurel has been the driving force behind the success of Kuksi Foods. From pivotal decisions on business structure to strategic SKU streamlining, her guidance has been indispensable. Kuksi thrives today, thanks to Laurel's unwavering support and expertise.

Shweta Kumari of Kuksi

Meet our founder + creative director.

Laurel McConville

Person’s Name

Person’s Name

Person’s Name

Laurel has a way of balancing big picture ideas and company values with tiny details. She is a genius with numbers and spreadsheets, but more importantly, is able to translate those numbers into actionable measures and sustainable practices to move a business forward.

Laurel’s expertise has been indispensable when starting my business. Laurel graciously guides and pushes me to continue to build my business and to challenge myself. Never straying from my mission and the heart of my business, she finds ways to incorporate the soul into the work she does.

Laurel's influence extends to imparting crucial knowledge on sales strategy, the art of building partnerships, and the importance of staying organized. I believe that anyone fortunate enough to be mentored by her in the future will undoubtedly benefit greatly from her wisdom.

Laurel has been the driving force behind the success of Kuksi Foods. From pivotal decisions on business structure to strategic SKU streamlining, her guidance has been indispensable. Kuksi thrives today, thanks to Laurel's unwavering support and expertise.